POAPs are everywhere right now, and for good reason. They offer a unique way to commemorate an event or experience, and provide collectors with a tangible and unchangeable digital asset.
However, one of the main complaints from the NFT community is that POAPs often lack extra perks or utility beyond their initial value as a collectible.
But it doesn't have to be that way. With Tropee, it's easy to add value to any POAP NFT, create a more engaging and interactive experience for that community - and reward loyal (and serial) POAP collectors.
In this ultimate guide, we'll show you how to take POAPs to the next level and deliver great utilities to their communities. So, let's dive in and explore the possibilities!
What’s a POAP?
First, let’s take a closer look at exactly what a POAP is.
POAP stands for Proof of Attendance Protocol, and it's a type of NFT that's often used to represent attendance at an event or participation in a community. POAPs can be minted by anyone, and they can be distributed to attendees or community members as a way to commemorate their participation.
Loads of super cool events have already adopted POAPs, such as EthGlobal, Dappcon and the Ethereum Community Conference. The legendary metaverse ecosystem Decentraland also regularly sends POAPs to its users to celebrate in-game events and milestones. It’s the 2023 version of ‘pics or it didn’t happen’ and we’re here for it.
Why give utility to a POAP?
The answer is simple: it adds tons of value, rewards collectors and keeps them engaged.
Imagine you attended a gig and received a POAP as proof of attendance. Pretty cool right? Some serious sentimental value right there.
But what if that POAP also gave you access to exclusive photos from the concert, an interview with the artist, a raffle to win a one-on-one meeting with them, exclusive merchandise only available to those with the POAP, and a discount code for your next concert?
And what if that POAP also grants you utilities from other creators too? Maybe you can get your hands on some exclusive tracks from brand new musical artists. An amazing raffle. An IRL meetup or first dibs on a new NFT collection.
With this permission-less utility, the possibilities are endless. And the value is huge.
How to give a utility to a POAP?
Creating a utility for a POAP might seem daunting, but with Tropee's new requirement option it's easier than ever. And the feature is pretty simple - it sets the rules that users should meet in order to mint the utility. For example, you might require users to have a specific POAP NFT in their wallet in order to access your utility.
Good, right? OK so let’s get you started.
To begin, simply create a Tropee account and choose from one of over 50 utility templates. Then, using our step-by-step guide, get creative and build utilities which are gonna add real value to the communities you want to target.
Then, just set the requirements for the utility by selecting the POAPs or other NFTs that users must hold in order to claim the utility. You can even use multi-targeting or to require users to have one specific NFT AND/OR a specific POAP.
With Tropee, anyone can now create the utility they want and make it claimable by holders of a specific POAP or set of POAPs. With just one utility, you can easily target multiple NFT collections or POAP events and reach audiences that meet all or any of your criteria. One utility, multiple collections. It's that simple.
Examples of POAP utilities
We know you're eager to get started, so here's some inspiration to help you do just that.
There are many types of POAP utilities you could create, and we've compiled a few examples below:
- A discount code for a related product or service for POAP holders, incentivizing them to become loyal customers.
- Access to exclusive content, such as interviews or behind-the-scenes footage, for POAP holders, giving them a unique and intimate look at the event or community they attended.
- Access to a private Discord channel for holders of a specific POAP, where they can connect with like-minded people and discuss the event or community they attended.
- Exclusive early access to a new product or service for POAP holders, giving them something super exclusive in relation to the experience they lived IRL.
- Entry into a raffle or contest for a special prize for POAP holders, adding an element of excitement and exclusivity.
Need even more? Check out six super easy utilities to implement now.
With Tropee, adding a utility to any POAP is easy and accessible to anyone, regardless of technical skill or experience.
So, what are you waiting for? Take the first step towards creating your own POAP utility and start exploring the possibilities today on Tropee.