Tropee open for business with the launch of public beta

NFT communities rejoice! The moment you’ve been waiting for is here - Tropee’s Public Beta has launched, and you can get started RIGHT NOW.

After months of building, testing, and countless conversations with our community, we have a unique platform which is set to revolutionize the way the NFT industry works. Exciting stuff, right?

We allow anyone to easily and simply give an NFT collection a ‘utility’ or ‘real-world usefulness’ - which turns NFT from ‘just a pretty picture’ into something much more exciting, valuable and sustainable. With a utility NFT, holders could gain access to an exclusive membership, get into an event, get early access to new mints - or even get the chance to meet and greet a celebrity. 

And the best news? You don’t need any tech expertise to use our intuitive platform - no code required (phew). We’re delighted that we’ve now opened the product to the world and we can’t wait for you to experience it for yourselves.

To get you started, we’ve put together our most frequently asked questions. We hope they’ll inspire you and that you’ll love the platform as much as we do.

What are NFT utilities and why should I care?

You know the headlines - NFTs are ‘useless’, they’re a pretty picture and not much more. That’s why the market is going to be pretty short lived and in ten years time we’ll have all forgotten everything we knew about non-fungible tokens. Right? 


Utilities make NFTs useful. They’re suddenly more than just a jpeg - they’re something which delivers value. Long-term value. This is critical to the future success, not just of your own collection, but of the NFT industry as a whole. It’s crucial stuff.

For creators, a real-world, quantifiable value can build customer excitement, create new revenue streams and boost brand loyalty. It will attract and excite investors. Importantly it will help boost the two things which make a collection successful - volume of sales and floor price. We call it the magic formula - or secret sauce - and you need to get both right to succeed.

For holders, NFT utilities provide a way to get exclusive content, goodies and extras - and to feel closer and more connected with creator. Why wouldn’t you get involved?

In fact, we think that the fundamental ‘creator/holder’ dynamic is set to change through the world of utilities. With Tropee, anyone can build utilities for any creation - powering an open approach (some might call it a marketplace) where everyone benefits. 

Let’s break that down.

Say you’re an artist. You don’t have your own NFT collection but you wanna showcase your work. Why not build a utility where members of an existing community (say Bored Ape Yacht Club holders) can exclusively download a piece of your art. You’ll benefit (people get to know about you), BAYC holders benefit (they get their hands on something fab) and BAYC benefits (they get to attract and retain holders who are interested in the utility you’ve built). Everyone’s a winner!

What utilities can I add to my collection?

Here’s the even better news - with Tropee, the utility world is your oyster. 

Anyone can build utilities now on Tropee in a matter of minutes. Stuck for inspo, why not consider:

  • Merch - make like legendary beauty brand Clinique and offer your holders exclusive merchandise they can’t get elsewhere.
  • Livestreams - want to bring your holders into your world? Offer them the chance to hop on a livestream, meet the creator and really live your brand. You won’t regret it
  • Allowlists - think your holders deserve early-access to your newest drops? We agree. Creators like Bored Ape Yacht Club are great at harnessing this particular utility to keep their holders engaged and excited. 
  • Videos - give your holders a feast for their eyes? Consider making some great video content exclusively for holders. 
  • Audiobooks  - why stop at videos? Authors and creatives can offer audio books as an NFT utility - exciting stuff!
  • Newsletters - we think you need to keep your holders up-to-date with what you’re up to. In fact, we wrote a whole blog on the importance of a great roadmap. But don’t stop there - why not build a newsletter utility to excite your holders about what’s going on, and what’s coming next?
  • Promo Codes - who doesn’t like a freebie? Give your holders promo codes for hefty discounts or so they can get their hands on free stuff. They’ll thank you for it.
  • AMAs - Gary Vee is the king of the ‘ask me anything’ utility - regularly giving holders an opportunity to get up close and personal with him through extensive Q&A sessions. Why not follow in his footsteps and give your holders the chance to ask their most burning questions? 
  • Gated links - thinking about setting up special areas of your website or a closed Discord community where only your holders can visit and hang out? Good idea - we’ve got you covered

Grow your
business with
powerful rewards!

Get started—it's free
Get started—it's free

Engage, like never before

Grow, engage and reward your community — for free.

Watch video

So, do I need to be a tech expert to get started?

Did we mention that with Tropee there’s no code required? You don’t have to be a tech geek (we’ve got that bit covered) to build compelling utilities - check it out and you’ll be amazed at how easy it is.

Are there templates I can use to get started?

Sure are! Build utilities from scratch or use one of our pre-build templates and customize the heck out of it. Either way, you’re minutes away from supercharging your collection with exceptional IRL or digital experiences.

How do I get the right utilities to the right people?

One of the reasons we started Tropee was that we were frustrated by the lack of available data with web3 technology. With Tropee you can deliver the right utilities to the right people - not just airdrop something to everyone and hope for the best. Good news right? Reward holders who have a certain number of tokens. those who have held onto your tokens for a certain amount of time or target based on meta-data properties, token ID, or more.

OK, I’m in - how do I get started?

Visit and sign up. 

And there’s more. Check out our blog to read the latest news and views on the industry - you’ll be the smartest person in the room in no time. Own an NFT from a collection which doesn’t have utilities yet? Tell them about us. Tweet us, and them, and get your hands on the utilities you want. 

And talk to us. We built Tropee together with our community - based on what creators and holders want and need. That doesn’t stop now we’ve launched. Tell us what you’re loving about Tropee, and what you want to see from us next.

Together, let's build a world where NFTs are much more than just JPEGs.