Six of the best NFT token gated experiences

Step into the wild world of token gating, where NFTs unlock the gate to some seriously cool experiences in both the digital and real worlds. 

You’ll have heard us talk about utilities and how we believe in giving NFTs value beyond just being a pretty picture. Our goal is to provide a platform which allows anyone in the web3 community to discover, collect and create NFT utilities. And token gating is part of this story.

Simply put, token gating is about unlocking access to exclusive experiences, content, goods, and services through the power of NFTs and smart contracts. Sounds familiar right? Let me hear you say ‘utilities’. 

It's about taking the value of NFTs to the next level, and providing a new and innovative way of accessing digital experiences.

So, get ready for the ultimate guide to token gating, where you'll learn everything you need to know about this new access control method and its potential to bring you some next-level experiences. From straight-up use cases to mind-blowing possibilities, we'll showcase some of the best token gated experiences that NFTs have to offer.

Brace yourselves, things are about to get good.

So, what is token gating exactly - and why should I care?

Token gating is the cool kid on the web3 block. Think of it as the ultimate digital bouncer, letting only the right people into your exclusive club.

Put really simply, it’s a method of authorization and access control that uses NFTs to grant access to digital or physical experiences. Basically, if you have the right token or NFT, you're in. If not, sorry, better luck next time.

Token gating is the ultimate power move for creators, giving them boss-level control over who gets access to their creations - or in our case, to the utilities they’ve built for their NFT collection.

But the upsides of token gating don’t stop just at controlling flow and access to content. Done in the right way and paired with the right type of utility, token gating can add significant value to an NFT collection.

Examples of token gating experiences:

We knew you’d want to hear about people in the community  doing this well. We gotcha. Here’s some inspo…

1. Exclusive access to the best seats in the house

Picture the scene. You’re experiencing concerts, sports games, and other events like never before with a VIP pass. Your NFT allows you access to the best seats in the house and exclusive perks like meet and greets with the performers or athletes, backstage tours, and private lounges. 

Sounds good, right? 

It’s no wonder then that event organizers are taking the NFT game to new heights, not only to sell tickets - but also to enhance the overall experience for special holders. By offering exclusive token gated perks, they're making their tickets even more valuable.

In search of some inspiration? Look no further than Coachella. In 2022, the coolest festival around stepped up its game by introducing NFT tickets - and then leveled up once more by offering a select few VIP passes that grant lifetime access. How epic is that?

2. Subscription NFTs for the win

Some say that subscription NFTs are the future of content monetization. And we don’t disagree tbh. They allow creators to offer exclusive access to your content to their most dedicated fans - providing communities with a unique, engaging experience they won't be able to find anywhere else.

Say you’re an author, looking for new and innovative ways to engage with your readers. With subscription NFTs, you can offer exclusive access to your content, featuring insider information, exclusive chapters, and behind-the-scenes gossip.

Not only does this provide a unique and engaging experience for your readers, but it also offers a new revenue stream for you. As your popularity grows, so does the value of the NFT, making it a valuable collectible for your readers. 

3. Take your music experience to the next level 

Music creators like Kings of Leon are revolutionizing the way we experience their art, by providing NFTs that offer various levels of access to their most devoted fans. The beauty of NFTs is that they allow musicians to give fans a VIP pass to their work, opening up a world of possibilities that were previously unreachable. 

With a simple token purchase, fans can gain access to exclusive music releases, behind-the-scenes content, special merchandise, and even live performances. This allows artists to build a deeper connection with their fans, reward their most loyal supporters and create a truly unique and unforgettable musical journey. Whether you're a die-hard fan or a collector looking to add to your portfolio, token gated NFTs are changing the way we experience and appreciate music.

4. Elevate your merch game with token gated physical collectibles

Give your communities the ultimate collector's experience with token gated physical merchandise. From limited edition clothing to signed prints and more, you can reward your most dedicated fans with unique and exclusive merchandise that they can't get anywhere else. 

By using NFTs to control access and availability, you can ensure that your fans get the special treatment they deserve while also boosting your merchandise sales. Get ready to take your merch game to the next level!

Take Doodles for example. They’ve jumped on the bandwagon in a big way by opening an exclusive digital merch shop. Shop Doodles offers quirky and eye-catching merch ranging from shirts, hoodies, and tote bags to sticker packs, mascot figures, and more. And guess what, many of their items are only available to Doodles holders. Clever, right? 

5. Experience the future of creator events

NFT communities like CloneX are now taking their meetups to the next level by incorporating token-gated access.

The community is using this tech to host a side event at the forthcoming NFT Paris event - as well as an epic Lunar New Year celebration in Singapore. So, learn from CloneX and consider exclusive events - you'll get the chance to interact with your communities, garner loyalty and build a tonne of hype.

6. Offering exclusive IRL experiences

One step away from community meet ups is the opportunity to elevate your offering by incorporating token gated IRL experiences. 

Take inspiration from Gary Vee's Flyfish Club, a prime example of how to integrate token gated experiences effectively. By offering exclusive membership through purchasing a Flyfish NFT or Flyfish Omakase NFT, Gary’s created a community of elite members who get to savor a one-of-a-kind dining experience.

The combination of scarcity, exclusivity, and transferability of the token makes it a win-win situation for both creators and fans. So, why not be like Gary and offer your fans an unforgettable IRL experience that they'll cherish for years to come?

How do I get started?

So token gating is all about unlocking access to exclusive content, goods, services or experiences through the power of NFTs. But how does it work? 

First, decide what kind of exclusive content, goods, services, or experiences you'd like to offer through token gating. 

Then, use Tropee to build the utilities that your communities are gonna want.

And best of all, it's really easy. Like, a couple of clicks easy. Just jump onto Tropee and we’ll take it from there - get inspired, pick a template, and build exclusive experiences for your communities with our ready-to-go utilities. Or create your own from scratch - it’s your call.

Tropee is the platform that empowers anyone in the web3 community to discover, collect and create NFT utilities - all in a great looking, easy and secure environment. Seriously, what are you waiting for? Hop onboard and get started today.